From Compliant to Coveted: How US Food and Beverage Companies Can Build a Halal Premium Brand in Saudi Arabia
Halal certification is not simply a regulatory checkbox for American food companies eyeing Saudi Arabia — it is a strategic lever that separates commodity suppliers from preferred partners. This article examines the certification landscape, the economics of compliance, and the deliberate positioning choices that have allowed select US brands to command premium shelf space in the Kingdom's rapidly expanding food market.